I think the current fuss is about an incident when people put up a video of a boy having sex with another guy, giving his name, after which he killed himself.
I just remembered another case, involving my sister.
She works for a well know international organization, and is charged with approving or rejecting other organizations for colaboration.
They have strict guidelines that they shouldnt give their names to the organizaions who apply, but when my sis was a noob she gave her name to one organization that was rejected.
The organization posted a venomous article about my sister's organization and put my sister name in the article, out of revenge for being rejected.
Now when you google her name, this article comes up and it was obviously aimed at giving her a hard time, and could cause problems when she applies for a job.