ESSAY: WHY TO REBRAND CARDAMINE - GOLDEN CARDAMINE Author: Fiorella A. de Marco
1. Introduction
The purpose of this essay is to document the current challenges facing our Distribution Network, particularly in relation to the reluctance of our potential customers to use our Product. Based on an analysis of these obstacles and their alignment with our long-term goals in Sirius, a new idea for our Product is then presented - distancing ourselves from established stereotypes and stigmas.
2. External Factors - Our Distribution Network
Our distribution has been in operation for over two centuries and has gone through several evolutionary stages of its own in that time. However, some stages of its expansion have been marred by violence from both the Liberty Rogues and our raiders, and so our Product's image is tainted by this very violence and slavery in the eyes of our potential clients. To them, becoming addicted to Cardamine means feeding the violent elements whose actions are seen daily in the local news. Our most valued clients from the highest strata cannot afford such an association with violent gangs - whether perhaps because of their warped patriotic sensibilities or the omnipresent paparazzi journalists spying on their private lives.
3. Internal Factors - Client's Own Perceptions
Becoming a Cardamine user brings an understandable burden to our clients that directly affects their very existence. Once they become dependent on our Product, they must receive it in regular and reliable doses. Our clients were reminded of this painful fact during the near total destruction of Rochester, and many of them died from withdrawal symptoms or switched to the inferior but, from their perspective, more reliable Stabiline. With this unfortunate event, our 'Orange Dream' has suffered a stain on its image that will take a long time to shed, and is a hindrance to our own goals.
4. Potential Solution: New Image - New Beginning
Not quite, but very close. A traditional marketing tool for entrepreneurs to get rid of negative feelings around their product is to change their brand image and distance it from previous failures and scandals. We need to bring something fresh and new to our market, something exclusive and unconventional - but at the same time, something safe. But how do we achieve this with a product like Cardamine?
5. New Product - Golden Cardamine
5.1. Our New Client
It is in our interest to target our new Product to the most demanding and important clientele in Houses - the highest corporate, political and military elites. They are expecting something more sophisticated than a quick 'fix' - which will take them to the heights of heaven - but then bring them back down to reality just as sharply. A new Product for such demanding clients should have milder but much longer lasting effects.
For this purpose, of course, we will need to develop an entirely new variety of our crop that will have a milder and longer lasting effect on our clients. Initial quality sensory tests of partially successful crops suggest that rather than the more intense 'Orange Dream', it will be more of a 'Yellow Dream' - which will be appropriately marketed as the 'Golden Dream' to retain the luxurious exclusivity of this Product, and the working name of the variety itself for the time being will be Golden Cardamine.
5.2. Safe Product
Our most demanding clientele will not become our customers if they have legitimate reasons to fear for their own existence. For this reason, both the Product itself, its use and the distribution network will have to be much safer and more seamless for our potential customers.
The most common concern, which is also associated with other addictive substances, is the risk and issue of overdose. Compared to the classic Cardamine, this risk will be reduced with our Product by the less intense experience and therefore less strain on our client's metabolism. However, this will not completely eliminate the risk of overdose, and new safer dosing devices will need to be developed for the safety of our customers, which will closely monitor the amount of our Product consumed and the user's vital signs and markers - and prevent further doses if this would lead to a life-threatening situation.
If all these measures fail, the acute overdose treatment Cardamine will still need to be included with the instructions - also available on a data card for home robotic assistants so that they can save the lives of their unwary masters. If these 'countermeasures' are included in the packaging of our Product, we will not only protect the lives of our customers, but also their potential privacy - they will not need third party medical assistance.
However, the health, anonymity and safety of our clients will have to be linked to another aspect of our new Product - its distribution network. Higher demands will be placed on our end distributors - both in terms of their demeanor and social exposure, as well as the need to keep our clients completely anonymous and to supply them with 100% reliability. There will also be a new need to set up secret distribution centres that will be able to guarantee supply to our customers even in the event of a temporary interruption of supply from space - our long term goal will be to cover a theoretical one year outage, but the initial target will be a minimum of 1 month and the next major milestones will be 3 months and 6 months.
5.3. New Experience
All of these measures to ensure the safety and comfort of our customers will require a considerable financial cost - and therefore not only on the price of our new Product itself, but also on the rewards for our distributors. With the higher price, we will also have to introduce higher standards and higher added value to the whole business.
A solution to the value-added issue may be to involve Outcasts who do not directly benefit from the production and sale of Cardamine - craftsmen and artisans. By involving them in the very image of our Product, we will provide our customers with a new and exclusive experience - such exclusivity itself will be the biggest attraction for the most discerning - yet it will also be our soft power in Sirius through these elites. Last but not least, we will also enable the all-round creative development of the artistically and artisanally talented part of our society through new opportunities for their application.
6. Conclusion
After the Rochester incident, our Distribution Network in Liberty is slowly recovering and gaining new horizons thanks to the involvement of the Xenos. However, a certain scepticism towards Cardamine, especially in terms of its safe distribution and uninterrupted supply to our clients, is hindering the promotion of our goals. This negativity will take us a long time to get rid of and will slow down our economic expansion in the region
The solution to be the creation of a new comprehensive and safer Product with a new approach to distribution and access to customers. Our goal should be to target the highest and most influential elites and regain their trust in the market. This new brand should be as ambitious, sophisticated and exclusive as possible in order to break out of the shadow of the classic Cardamine. This will be achieved through new demands on our end distributors as well as the added value of involving local Maltese artists and artisans who will creatively contribute to the style of packaging or entire themed collections.
PROJECT: GOLDEN DREAM, #1 Author: Borachio de Marco
Report
After two long months we managed to acquire a small amount of Xenobiotic Filters for the purpose of our experiment. The first variety of Golden Cardamine was grown in a controlled laboratory greenhouse and initial sensory tests were satisfactory. A total of 902mg of extract was obtained.
A total of 800mg of extract was refined in 5 test lines (A, B, C, D, E), each of 10 batches (0-9). Sensory tests were performed by 10 volunteers.
Sensory Tests
Samples A0-A9: Bitter-sour aftertaste after ingestion of the Product, lasting up to 93 minutes after ingestion. Unsatisfactory.
Samples B0-B9: Mild and pleasant sensory aroma of the Product, lasting up to 244 minutes after ingestion. Samples B7-B9 caused mild allergic reactions of the nasal mucous membranes, cause unknown. Promising but potentially dangerous.
Samples C0-C9: Mild and pleasant sensory aroma of the Product, lasting up to 186 minutes after ingestion. Sample C3 caused a 'synthetic' aftertaste after the initial sensory aroma had dissipated. Promising.
Samples D0-D9: A faint, almost imperceptible uplifting aroma of the Product, lasting up to 12 hours after ingestion. Samples D2-D5 without effect. Promising for long-term effectiveness, but need to increase the intensity of the subject's experience.
Samples E0-E9: Pleasant sensory aroma, lasting up to 97 minutes after ingestion. Samples E3-E8 caused nasal irritation eight hours after ingestion, cause unknown. Unsatisfactory for potential hazard.
Metabolic Tests
In all samples, onset of effect gradual, peak mild and prolonged. Samples A7, D1, B7-B9 lasted more than 16 hours and caused two days of insomnia. Subjects showed higher activity levels without impaired concentration.
Conclusion
Discard the A series due to its unsatisfactory sensory properties.
Elimination of the E series due to its potential health hazard.
Series B, C and D recommended for further development.
PROJECT: GOLDEN DREAM, #2 Author: Borachio de Marco
Progress Report
After additional research and development following our previous findings, we have refined our approach to the production of the Golden Cardamine variants. This phase focused on enhancing the sensory and metabolic properties of the B, C, and D series, based on previous test outcomes.
Refinement Process
An additional 700mg of extract was utilized, distributed across the B, C, and D series. Each series underwent a refined extraction process to enhance the desired properties and mitigate adverse effects.
Sensory Tests
Samples B10-B19: Enhanced aroma, maintaining a pleasant sensory experience for up to 320 minutes post-ingestion. Allergic reactions previously noted in B7-B9 were not observed. Highly satisfactory.
Samples C10-C19: Consistent pleasant aroma with the elimination of the 'synthetic' aftertaste found in C3. Duration of sensory experience increased to 210 minutes. Highly promising.
Samples D10-D19: Increased intensity of uplifting aroma, lasting up to 14 hours post-ingestion. All samples effective. Optimal for long-term applications. Outstanding results.
Metabolic Tests
Overall Trends: Onset of effects remains gradual, with a more balanced peak. No insomnia reported in this phase. Subjects displayed enhanced cognitive function and mood elevation.
Specific Observations: Sample D14 demonstrated an unexpected increase in cognitive function, warranting further investigation.
Required Treatment:
No adverse reactions requiring medical intervention were observed in this phase.
Conclusion
The refinement process has significantly improved the B, C, and D series. The B series shows great potential for recreational use, C for cognitive enhancement, and D for long-term mood elevation and cognitive function. Recommendation to proceed to the next phase of development, focusing on scaling production and further exploring the unique properties of D14.
