I see your point there Zav but where do we draw the line. When can you determine between someone retreating from battle or shield running...also dieing only means you can't engage.
5.6 If a player engages cruise engine or docks during a PvP fight, this player is considered fleeing. The fleeing player must not enter the system where the fight took place with any of the characters on his/her account(s) while the enemy (player or players involved in the fight) remains in the system, but no more than 4 hours.
by that you can still play your character...just within those restrictions...
5.7 A player who was killed in a PvP fight must not enter the system where the fight took place with any of the characters on his/her account(s) while the enemy (player or players involved in the fight) remains in the system, but no more than 4 hours.
same goes for dying...
5.8 A player who was killed in a PvP fight must not re-engage the enemy (player or players involved in the death) with any of the characters on his/her account(s) for 4 hours.
that one makes it clear that you cannot re-engage the enemy no matter where they end up going...i.e. just because the enemy moved to a new system does not mean you can start a new fight.
5.9 After a death in a PvP fight, players are recommended to switch to other characters (preferably with different role-playing status) for no less than 4 hours.
a recommendation...not really a rule
So to sum up...if you engage cruise you have lost the fight and for the sake of avoiding shield running you are considered the loser...I personally would like to allow for retreat in fleet battles to allow for regrouping but in 1v1 that would just be annoying...its a sticky issue...i hope ive helped in some way