After i read this post an idea struck me where we all can do our own bit in advertising Disco.
I assume almost everybody uses Facebook.
What if we all, in a given time change our profile pic and cover photo, with a picture advertising Disco and keep it for say 1-3 months.
According to Statistics, The average Facebook user has about 338 friends. So if 10 people agree to do this, that means about 3380 people will know about discovery through the notification Facebook gives whenever you change your profile picture. Whenever you write on a person's post/wall his/her friends will see the pic as well and if the picture is interesting enough, chances are they will click to see what it is and know about discovery.