I think Disco may need a little more than advertisement, our community is viewed as quite toxic and unfriendly as was the frequent issue mentioned in the ill-fated Star Citizen thread. We can throw all the shiny toys we have at the new folks but if they feel unwelcome chances are they won't hang around for very long, so before we go shouting from the hill-tops we may want to ensure that our players demonstrate a decent level of consideration.
Remind folks to avoid spoiling others fun for the sake of their own, regardless if it within the rules to do so, and to treat everyone they encounter with the same respect as they would wish to be treated.