After seeing this for a while I've came to conclusion that this is just a sophisticated way to entertain oneself in this community. The ultimate level of having fun. In the beggining it was FL, then Discovery, then RP, then drama, and now it is something close to social models simulations.
For someone rather uninvolved into Discovery social life it looks a bit of like "taking things too personal and serious", but when thinking about it like of a social experiment kinda makes sense.
