How about some events here?

[Durandal]

Except that the winner would be whoever has enough time. Balancing the events against players with the most IRL time and patience is not the way to go either.
If we look at the statistics of trade events, the gulf between the first place and second is often enough hundreds of thousands of units of cargo.

[12:03:35 AM] Justin Hopkins: What I mean by that, just to clarify, is that after someone grinds like 15 runs or so, give them a codename or a NEMP torp or contrails or something.
[12:03:42 AM] Justin Hopkins: And do it for everyone, at a set limit.
[12:03:48 AM] Justin Hopkins: Which encourages everyone to participate.
[12:04:07 AM] Justin Hopkins: Rather than giving up when joe silenttrader mcaverage makes #1 on the scoreboard