I can't say we think about advertising when it comes to storyline work and, contrary to popular belief, our plans rely heavily upon the community that we have.
Though personally, I think attempting to gain new members with the community's present state will be wasted effort. Discovery has drifted from its former RP sandbox popularity to a more goal focused 'Don't do anything unless I gain something' type, evident by how few actually enter the server unless something is planned. What's more troubling is the uptake of people making ships, not characters and player factions ignoring or flat out rejecting the flaws of their NPC faction. Something that has generally watered down the rich diversity that once existed in favour of instant gratifcation.
