How to make official factions better?

[gafiaiiu]

Its a good idea, although, I see it being limited by the amount of time that whoever is holding onto it is going to be online for. For some, it means that their faction will be alrighty, for others, it means that without any other benifits, it doesn't really do anything, cause, that guy with the ID lives in a completely different timezone.
Edit: Another thing is really, other than the rep-zapping to friendly, this doesn't increase the appeal for new players to join the faction, cause, only the higher ups of the faction are going to get access to such a toy, and such positions are almost always limited to a small number (i.e. less than 6).