Personally I just added some spice to this event by passing the territory while smuggling with various characters. I was able to make multiple interactions, good chats, pirated by multiple pirates, had a clash with the RPF even when it ended in a different way than it was planned when an indie jumped on Durandal. So in a nutsell I feel the main goal is successful. To boost activity and player interactions. If you are up to pixel money, than for sure there are much more profitable ways to do, but according to me RP is more important, especially when you are able to make hundreds of millions on some hours in this game.