Utilising only 0.1% of the playerbase?

[ronillon]

oh look another email on my spam account i wont ever read

That is quiet possible outcome for a decent amount of emails, still worth a try imo.

But it brings up another possible issue:
The email newsletter or whatever we are going to call it might end up in SPAM, Promoactions, Social media etc. junk folders. It should be tested on common email services beforehand to avoid this.

In my opinion it should not come out as a typical newsletter, but rather like a more personal, community oriented message.
But I might be wrong about that. Maybe the way to go is something like:

Spoiler

Either way, it might help if it was coupled with some interesting news/story progression, new war perhaps?

All in all this needs to be executed carefully, thought trough, because it is not like we can repeat it often without coming of as spam.