Remove Player Online List - It keeps people even more away because they can simply check the forum if anyone is online or not, instead of starting the game and checking it out.
PVE/Trading/Mining - Why should I trade when I make more money with a cau 6 cap and farming missions? Mining is probably still the most fun thing to do for me, even tho I was known as a PvP whore (Cool XTF times), but with the recent mining field changes it takes away the fun. The amount of asteroids flying around is super low while the drop rate is fine. I prefer to have many asteroids around and a lower droprate (like the Ice field one) it makes mining way more enjoyable for me.
Other games - While Freelancer is still awesome and I really enjoy it whenever I log in, there are games for me like Planetside 2, Escape From Tarkov etc. that give me constant action and gives me a higher heart rate. I had that in Freelancer too, when we had more players and more interactions
End game goals / Faction goals - I lead Ageira and I have no clue how to bring any activity or even motivate players to join my faction. Either you do only forum RP or you log into the game to trade something that has such a low resell value that it's not even worth logging in. (If anyone has ideas, feel free to pm me)