Story Railroading.

[monmarfori]

Let me put a simple opinion on this:

There's always bound to be poor communication between staff and players. You've got players (and devs) with somewhat different mindsets and they have different preferences. And for the most part the wishes of one staff will be received unfavorably by the players.

So the best way is to make ideas that can reach the whole playerbase, just like modern democracies do. A good start would be to create an event in which people can entertain themselves (like the Uncharted ones).