I'm going to echo Blunt's echo of the other's echoed sentiments.
It's very difficult to understand how we're supposed to plum the apparent secret that the DW hold close to their chest when it proves to be well nigh impossible to raise Captain Crunch on comms, let alone inquire as to why children love his particular brand of breakfast cereal.
That being said this thread is rapidly dissolving into a flame fest. Criticisms have been requested and criticisms have been leveled so might I now suggest that, barring anyone having a strong point that has yet to have been addressed, we take a moment to chilax and allow DW to figure out how it's going to respond to what issues have been risen thus far.