Or my mentality, "What is the Faction I can do the most with"
But in the short time that I've been here, I've noticed the same thing as you. I don't understand why those people keep playing though. It's not like the missions are invigorating. PvP can't be THAT great unless it has a reason. I just don't get it. I suppose I'm one of the few, though, considering the ratio you've mentioned.
I hope anyone reading this thread picks up on this and becomes a worthwhile member of the server. I won't say like me, because I'm not yet, but at least I'm working on it!