Don't take it personal nooblet. He's interchanging words as he sees fit, why not forum names as well?
But as to the original topic,
How can we make official factions more appealing? To be honest I don't know. I always thought of official faction status as something every faction should strive for as it's basically a stamp of approval for proper behaviour. Something that separates you from the herd, so to speak. I guess that isn't enough for some, and they require some sort of gameplay advantage, which I am thoroughly against as I'm against all types of elitism.