It is the mainstream curse. The more popular something becomes, the more people will want to be a part of it. As popularity increases exponentially, so does the intelligence level of the people who join it decreases. Exponentially.
Someone said me yesterday "Disco players should play a bit of Fallout Online". I was thought for a moment of getting back to the place where people shoot first, sometimes before you see them and 'roleplay' while looting your corpse. :)